Research Article
A Sociolinguistic Investigation of Language Shift and
Issue:
Volume 10, Issue 1, March 2025
Pages:
1-12
Received:
27 May 2024
Accepted:
17 July 2024
Published:
9 January 2025
DOI:
10.11648/j.ellc.20251001.11
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Abstract: The study investigates the language shift and maintenance from Otjihimba to English among Ovahimba-speaking youth in Opuwo, Namibia, focusing on sociolinguistic factors within the context of global urbanisation and the Fourth Industrial Revolution. It investigates historical, colonial, and political influences contributing to this shift, given English's status as the official language post-independence. focus on exploring contributing factors, understanding the impact on lifestyle, and proposing strategies for language maintenance. The study's significance lies in informing policy, aiding language preservation efforts, contributing to sociolinguistics knowledge, and serving as a resource for scholars studying language transitions. The research uses a constructivist paradigm and qualitative approach, that involves semi-structured interviews with 30 Ovahimba participants. Thematic analysis reveals three main themes: the role of formal education, media influence, and sociocultural factors. Provides a comprehensive overview of the study's participants, exploring three main themes related to language shift. The impact of the formal education system, media influence, and the interplay of social, cultural, and educational factors are examined. Synthesises challenges associated with language preservation, emphasise the need for comprehensive language programs, community support, overcoming barriers to proficiency, and collaborative efforts. Various sociolinguistic factors influence the language shift from Otjihimba to English, but the cultural significance of Otjihimba remains a motivator for preservation. Strategies for addressing the language shift include promoting bilingual education, community-led language initiatives, and raising awareness. These efforts are crucial for safeguarding Otjihimba and the rich cultural heritage of the Ovahimba community in Opuwo, Namibia.
Abstract: The study investigates the language shift and maintenance from Otjihimba to English among Ovahimba-speaking youth in Opuwo, Namibia, focusing on sociolinguistic factors within the context of global urbanisation and the Fourth Industrial Revolution. It investigates historical, colonial, and political influences contributing to this shift, given Engl...
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,
Niklaas Johannes Fredericks
